Pershore Rotary Tree of Remembrance
The Pershore Rotary Tree has been an annual event since the start of the millenium. Since 2000 it has raised well over £50,000 due to the generosity of the people of Pershore, who have given in memory of loved ones.
Formerly called the "Tree of Lights" it was renamed the "Pershore Rotary Tree of Remembrance" in 2020, when so many livs were lost to Covid 19.
From October up until Christmas, Pershore Rotary Club collect the donations and publish the list of names remembered. Initially it started with cash street collections, but then we started collecting through newspaper forms as well. In 2014 we started collecting online as well. The newspaper forms and online also allowed us to collect Gift Aid to boost the amount.
Each year we nominate charities to receive the collections, and Acorns Childrens Hospice, St. Richard's Hospice and Midland Air Ambulance are regular beneficiaries of the collections.
The 2021 Tree of Remembrance
Mahatma Ghandi wrote ‘You don’t know who is important in life until you actually lose them’, and we’ve lost many dear loved ones in recent years.
Pershore Rotary’s Tree of Remembrance Appeal 2021 gave everyone the opportunity to remember those that were important to us, but no longer with us. Christmas 2021 was difficult for many families and made worse by the Omicron variant. However, the community showed its resilience and generosity by increasing the funds received by 40%.
Pershore Rotary President, Lucy Thornton said, “We had a great response to our Christmas Appeal and we are truly grateful to everyone involved. We will now donate £1,400 to St Richard’s Hospice, £1,400 to Acorns Children’s Hospice and a further £1,400 to our own Pershore Rotary Grants Scheme (PRoGS) to help individuals and local community groups.”
Appeal organiser, Bob Marchant, said “It made a big difference being able to collect outside Asda and the Co-op once again. We had an excellent response to our Appeal notices in the Pershore Times and we are very grateful for the support the paper gives us every year.”
President Lucy wanted to recognise the support and generosity of local businesses, particularly Ken Tallis (Abbey Butchers) for donating the Christmas tree in Broad Street and Pershore Town Council for lighting the tree.
She went on to say that “many small businesses have struggled to survive over the past two years and we want to record our gratitude to the following for their sponsorship, The Angel Hotel, PSG Bowdens Chartered Accountants, Briarlea Care Home, Clive Campion & Son Ltd, CJC (Worcester) Ltd, E Hill & Son Funeral Directors, Infinity Digital Agency, Johnsons Property Consultants, Jones & Associates Estate Agents, KC Carpets Ltd, Memory Lane Memorials Ltd, Riverside Fish Bar, Thomson & Bancks Solicitors, Union Estate Planning, Upper Snodsbury Post Office & Stores and Village Financial Solutions.”